Shelly Spencer, Pro Travel Copywriter
White Papers/Special Reports
In today’s market, it is critical for a business to keep on the radar. You need to keep in contact and offering your customers relevant, timely, useful content – consistently! Blogging is a key marketing strategy, but do you struggle to not only keep up with consistent posting but also generate new ideas to write about? It can be a time consuming but necessary process. That’s where I can help! I provide your company with fresh, original, well-thought out content for your weekly, bi-weekly, or monthly blog. I can offer post ideas if you’re in need of that too. Price varies depending on size of blog article, so email or call for a quote. Package pricing is also available to suit your needs.
Regardless if you are a B2B or B2C travel-related company, I can provide you with content that fits within your marketing strategy. Although not an exhaustive list, these are some of the content marketing projects I specialize in. If you need a project you don’t see listed here, please contact me for information specific to your needs and a personalized quote. Pricing varies.
Get your customers to sell for you – because nothing is better than a customer saying honestly in their own words how great your service, product, or business is! Think of a case study as a long-form testimonial showing how that customer succeeded in some way because of their business dealings with your company. Their story lends more credibility and gives potential customers a way to relate it to their own needs. Working on your direction, I will plan and write the case study after phone interviewing your client (up to an hour). Each case study averages 2 pages of content or about 500 to 1,000 words (or more if you need).
Much like blog articles, your customers appreciate relevant and useful information that helps them achieve a goal or solve a problem. These longer-format information pieces stealthly position your company, product, or service as the answer your customer needs and what they've been looking for. It is a subtle marketing technique used to influence your prospects to find out more information and entertain the idea of working with your company. White papers and special reports are great giveaway content pieces to generate leads and gain the contact information of interested prospective customers. White papers and special reports are 5 to 10 pages on average, but can be longer depending on your company’s message. Contact me to discuss your project!
Direct Mail Letters and Packages
Marketing Material Auditing
Gone are the days where you could just put up a short 100- to 200-word blog post or comment on social media to show up on the search engines. Longer content is critical and if you want to get noticed by your current and prospective customers, you have got to have something more in depth to say. Whether you end up giving away the content or putting it on Kindle and making money from it, e-books are a great way of educating your customers while at the same time positioning your company as a thought leader and expert within your marketplace. I will plan, research, and write your e-book, ensuring it can be uploaded to Kindle if that is your desired method of delivery. Otherwise I will deliver it in pdf format. Price will depend on your topic, e-book length, and complexity.
Making your company’s message consistent across all your marketing content is vital to building your business brand and getting recognized instantly for what you offer. Your brand should equal success in your market and help your company stand out strong in the sea of other companies out there. Are your marketing messages all over the place? Is your business’ voice and focus clear, solid, and consistent? I can help you clarify your message and offers so that you stand out and attract more customers with a key message platform. I will provide you with an in depth questionnaire about your company and do a review of your current marketing materials. I will then develop a clear, persuasive description of your company and what it does. I will write or rewrite various elevator speeches and main service descriptions and integrate these messages into your web copy as needed. Prices will vary depending on complexity of your needs.
Used sparingly, press releases are still great marketing tools when your company is launching a new product or service, or has important changes going on that your market needs to know about. Content should be relevant and timely, and when done right, press releases can be printed as submitted, turn viral, or even catch the eye of an editor who might choose to do a full editorial piece based on the information in the release – all of which is free advertising for you! Press releases are written in a very specific format and average 300 to 500 words in length.
If your company already has marketing materials in play but they aren’t getting the responses, likes, shares, lead generation, or sales expected, then I can help. With my marketing material auditing, I can review your current content and make recommendations on how to achieve better results. Recommendations will come in the form of a written report, varying in length depending on the complexity of what is reviewed. Email or call for quote.
Regardless if it is only a couple of paragraphs to numerous pages, it’s important to have a document that not only explains your company, its mission, history, and services/products in a clear way, but also in a way that engages your customers while building your business’ image and credibility. A company profile helps enforce your corporate message and brand in a consistent way. There can be many components to a company profile with varying lengths of copy. Executive bios are also available and complement your company's profile.
Do you know even one person who doesn’t go online and check their email at least once a day? Most people check their email numerous times a day, which is why e-newsletters are a great way to keep up and in contact with both customers and prospective customers who have an interest in your products or services. But most companies use email marketing so you need a way to ensure your e-newsletter gets open and read beyond all the other marketing messages (most likely your competition’s). Hire me to not only create compelling headlines that get your messages opened and read, but also helpful and interesting, original content your email list will appreciate. Emailing frequency and length vary depending on your marketing strategy and your timely company news, but together we can build a plan and package that will work for you.
Even with all the online marketing channels and free easy ways of marketing, direct mail is definitely not dead! Smart marketers know that every marketing strategy should encompass a whole array of avenues to generate leads and make more sales. A direct mail campaign should be a part of that integrated marketing plan and an avenue you shouldn’t ignore. One great thing about direct mail is it allows you to sell new products and services to current customers while at the same time introducing your company, products, and services to both warm and cold prospects as well. No such thing as “spam” here. I can help you develop a simple direct mail sales letter or a full direct mail package. Whether a simple 1 or 2 page package to something more in-depth, contact me to discuss your needs.